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The Dubai Shopping Festival (DSF), known in Arabic as 'Layali Dubai', was first started in February 1996 by the Dubai government as purely a retail event aimed to promote trade in Dubai. Since then it has become an annual shopping, entertainment, and cultural extravaganza that continues to promote tourism in Dubai and draws people from around the world each year.
More than two million visitors attend the Dubai Shopping Festival each year,Sponsored by Dubai Duty Free, DSF offers an array of entertainment for the whole family - children’s events, international fashion shows, visiting artists, streetside performances, nightly fireworks, musical shows, film festivals, numerous cultural events reflecting the emirate’s cosmopolitan character and record-busting feats.